Vouchers

The Problem

Why does this extension exist?

Acquiring a new EV driver costs 5-15 EUR in marketing spend. A well-designed voucher programme can cut acquisition costs by 60% through referrals and promotions. Without voucher management, every promotion requires manual credit adjustments - slow, error-prone, and impossible to track.

The Solution

What you get

Voucher code generation: single-use, multi-use, or unlimited - with configurable expiry dates
Voucher types: fixed credit (5 EUR), percentage discount (20% off), free session, or included kWh
Redemption rules: first charge only, specific locations, specific connector types, minimum session duration
Bulk generation: create 10,000 unique codes for a marketing campaign in seconds
Referral programme: drivers get a voucher code to share - both referrer and new driver earn credit
Voucher analytics: redemption rate, revenue impact, cost per acquisition per campaign
Integration with Driver CRM: send vouchers to specific driver segments

🎯 Who is this for?

eMSPs and CPOs running marketing campaigns, launching new locations, or wanting to build a referral programme.

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🔌 Modular by design

Enable or disable per tenant. Pay only for what you use. All marketplace integrate seamlessly.

Key Capabilities

Everything included

Flexible Voucher Types

Fixed credit, percentage discount, free session, or included kWh. Create any voucher type for any promotion.

Redemption Rules

First charge only, specific locations, specific connector types, minimum session duration. Control exactly when and how vouchers can be used.

Bulk Generation

Generate 10,000 unique voucher codes in seconds. Export as CSV for email campaigns, print for physical distribution, or embed in QR codes.

Referral Programme

Drivers get a unique referral code. When a friend registers and charges, both earn credit. Viral acquisition at zero marginal cost.

Campaign Analytics

Track redemption rate, revenue impact, and cost per acquisition per campaign. Know exactly which promotions work.

CRM Integration

Send targeted vouchers to specific driver segments from the Driver CRM. Re-engage inactive drivers, reward top chargers, promote new locations.

Use Cases

See it in action

How operators around the world can use this extension to solve real problems and grow their business.

Shopping centre opens with voucher campaign

A new shopping centre CPO generates 5,000 unique 10 EUR voucher codes. They distribute them via email, social media, and in-store flyers. 1,847 codes are redeemed in the first month. Cost per new driver: 10 EUR (vs 15 EUR for paid advertising).

Referral programme drives viral growth

An eMSP launches a referral programme: refer a friend, both get 5 EUR credit. Within 3 months, 23% of new driver registrations come from referrals. Customer acquisition cost for referred drivers: 5 EUR (vs 12 EUR for paid channels).

Re-engage inactive drivers with voucher

A CPO segments drivers inactive for 45 days and sends a targeted 5 EUR voucher via push notification. 31% of inactive drivers redeem the voucher and return to charging within 7 days.

Simulated Case Study

CPO acquires 1,847 new drivers at 10 EUR each with voucher campaign

A new CPO opening 12 charging locations in a major city needed to build a driver base quickly. They generated 5,000 unique 10 EUR voucher codes and distributed them through local partnerships (gyms, restaurants, car dealerships). 1,847 codes were redeemed in the first 30 days. Average cost per new driver: 10 EUR - 40% lower than their paid digital advertising campaigns.

1,847

New drivers acquired

10 EUR

Cost per acquisition

-40%

vs paid advertising

37%

Voucher redemption rate