Gamification

The Problem

Why does this extension exist?

The most successful consumer apps in the world use gamification to drive engagement: Duolingo, Strava, Nike Run Club. EV charging is no different. Drivers who engage with gamification charge 2.3x more frequently and have 4x lower churn. Without gamification, charging is a transaction. With it, it becomes a habit.

The Solution

What you get

Challenges: daily, weekly, and monthly charging challenges with rewards for completion
Achievements and badges: unlock badges for milestones (first charge, 100 sessions, 1,000 kWh, etc.)
Leaderboards: top chargers per week, per location, per city, per country
CO2 challenges: compete to avoid the most CO2 emissions - perfect for sustainability-focused drivers
Social sharing: share achievements on social media directly from the app
Team challenges: companies compete to see which department charges the most sustainably
Seasonal events: special challenges and badges for Earth Day, EV Week, and other events

🎯 Who is this for?

eMSPs and CPOs wanting to increase driver engagement, reduce churn, and build a community around their charging network.

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🔌 Modular by design

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Key Capabilities

Everything included

Challenges

Daily, weekly, and monthly challenges: charge 5 times this week, charge at 3 different locations, charge 100 kWh this month. Complete challenges to earn points and badges.

Achievements and Badges

Unlock badges for milestones: First Charge, Century Club (100 sessions), Green Champion (1,000 kWh solar), Night Owl (10 overnight charges). Collect them all.

Leaderboards

Weekly, monthly, and all-time leaderboards per location, city, and country. Drivers compete to be the top charger in their area.

CO2 Challenges

Compete to avoid the most CO2 emissions. Track your personal CO2 savings and compare with other drivers. Perfect for sustainability-focused drivers.

Social Sharing

Share achievements on social media directly from the app. Every shared achievement is free marketing for your charging network.

Team Challenges

Companies compete to see which department charges the most sustainably. Fleet managers use team challenges to encourage EV adoption.

Use Cases

See it in action

How operators around the world can use this extension to solve real problems and grow their business.

Driver completes weekly challenge and charges more

A driver sees a weekly challenge: charge 4 times this week and earn 200 bonus points. They normally charge twice a week. They charge 4 times to complete the challenge. The CPO earns 2 extra sessions from that driver this week.

Leaderboard drives competition at workplace

A company with 30 EVs enables team leaderboards. Employees compete to be the top charger of the month. The winner gets a 20 EUR voucher. Average sessions per employee increase by 28% during the competition.

Achievement shared on social media

A driver unlocks the Green Champion badge (1,000 kWh of solar charging). They share it on Instagram: Just hit 1,000 kWh of solar charging with @OASIS HUB! The post reaches 847 people. 12 new driver registrations attributed to the post.

Simulated Case Study

eMSP increases driver engagement by 2.3x with gamification

A Dutch eMSP launched gamification features: weekly challenges, achievement badges, and city leaderboards. After 3 months, drivers who engaged with gamification (completed at least one challenge) charged 2.3x more frequently than non-gamified drivers. App session time increased by 4.1x. Monthly churn for gamified drivers was 2.1% vs 8.7% for non-gamified drivers.

2.3x

More sessions for gamified drivers

4.1x

App session time increase

2.1%

Churn for gamified drivers

8.7%

Churn for non-gamified drivers